Topic outline

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  THE BUSINESS CASE FOR E-LEARNING

   

  	Instructor: Tarkan GÜRBÜZ Added: 26 August 2009

• 1
  
  
  First meeting, review of course syllabus and requirements, discussion about recent profound changes in the knowledge based economy and society regarding the impact of ICT and e-transformation

  • Syllabus Page
  • Term project assignment File

  
  
• 2
  
  
  The role of technology in learning, knowledge management and organizational learning

  
  
• 3
  
  
  Introduction to e-learning (basic concepts, definitions and perspectives), types of e-learning, and business drivers for e-learning, implementation of e-learning.

  
  
• 4
  
  
  Organizational renewal and investing in e-learning, benefits and ROI of e-learning.

  
  
• 5
  
  
  Organizational capabilities required for successful e-learning and change management

  
  
• 6
  
  
  The e-learning Industry Landscape (players, products, markets)

  Midterm Examination

  
  
• 7
  
  
  Preliminary session aimed at providing fundamental concepts needed for the participants to construct a business understanding

  
  
• 8
  
  
  Business design principles, market processes in e-learning business

  
  
• 9
  
  
  E-learning market analysis, e-learning business analysis,

  Developing Marketing Plan Assignment Due

  
  
• 10
  
  
  E-learning business design, e-learning business models

  
  
• 11
  
  
  E-learning marketplace,

  Developing Business Plan Assignment Due

  
  
• 12
  
  
  Legal and ethical considerations, strategic partnerships and funding, special issues in e-learning and the global environment

  
  
• 13
  
  
  Key success factors in e-learning business, the future of e-learning business

  
  
• 14
  
  
  Student project presentations

  Final examination