Topic outline

  • General

    THE BUSINESS CASE FOR E-LEARNING

     
    Photo of Tarkan Gurbuz




    Instructor: Tarkan GÜRBÜZ
    Added: 26 August 2009

    • Topic 1

      First meeting, review of course syllabus and requirements, discussion about recent profound changes in the knowledge based economy and society regarding the impact of ICT and e-transformation
    • Topic 2

      The role of technology in learning, knowledge management and organizational learning
      • Topic 3

        Introduction to e-learning (basic concepts, definitions and perspectives), types of e-learning, and business drivers for e-learning, implementation of e-learning.
        • Topic 4

          Organizational renewal and investing in e-learning, benefits and ROI of e-learning.
          • Topic 5

            Organizational capabilities required for successful e-learning and change management
            • Topic 6

              The e-learning Industry Landscape (players, products, markets)

              Midterm Examination

              • Topic 7

                Preliminary session aimed at providing fundamental concepts needed for the participants to construct a business understanding
                • Topic 8

                  Business design principles, market processes in e-learning business
                  • Topic 9

                    E-learning market analysis, e-learning business analysis,

                    Developing Marketing Plan Assignment Due

                    • Topic 10

                      E-learning business design, e-learning business models
                      • Topic 11

                        E-learning marketplace,

                        Developing Business Plan Assignment Due

                        • Topic 12

                          Legal and ethical considerations, strategic partnerships and funding, special issues in e-learning and the global environment
                          • Topic 13

                            Key success factors in e-learning business, the future of e-learning business
                            • Topic 14

                              Student project presentations

                              Final examination