Topic outline

  • General

    E-BUSINESS ENVIRONMENT AND ARCHITECTURE

    Instructor: Alptekin TEMİZEL

    This course was developed as a part of Avicenna Project.

    Added: 4 September 2009

  • Topic 1

    Introduction to e-Business
    • History of Internet and Web
    • Components of e-Business
    • Benefits of e-Business

  • Topic 2

    Introduction to e-Marketing
    • Comparison of e-Marketing with traditional marketing
    • Web as a marketing tool
    • Promoting and e-Commerce site
    • Marketing tools on web
    • Intelligent agents

  • Topic 3

    Introduction to e-Commerce
    • Comparison of e-Commerce with traditional commerce
    • Role of e-Commerce in the value-chain process
    • e-Commerce Business Models
    • Categories of e-Commerce
    • Advantages and disadvantages of e-Commerce

  • Topic 4

    Electronic Payment Systems (EPS)
    • Evaluation of EPSs
    • Comparison of EPS with traditional payment systems
    • Electronics Funds Transfer
    • Payment Cards
    • Electronic cash, electronic checks and electronic wallets
    • Tools and Technologies for secure EPS

  • Topic 5

    Legal and Ethical Issues in e-Business
    • Online privacy
    • Defamation, obscenity, spam problems
    • Concepts of copyright, patent, trademark
    • Online auctions
    • Legal issues on e-Commerce
    • Legal issues on Internet
    • Cyber-crime

  • Topic 6

    Introduction to e-Business Technology
    • Overview e-Business technology
    • Virtual collaboration

    • Topic 7

      Web Development- HTML
      • Introduction to HTML
      • HTML document structure
      • Elements and tags

      • Topic 8

        Web Development- XML
        • Introduction to XML
        • XML document structure
        • Creating XML documents

        • Topic 9

          Interoperability & Standards
          • Introduction to Electronic Data Interchange (EDI)
          • Issues surrounding EDI
          • Internet and EDI
          • Tools to implement EDI
          • Integrating an organization into an EDI system
          • Integrating new e-Business applications into existing systems

          • Topic 10

            Security Issues
            • Introduction to Cryptography
            • Public/private keys, key agreement protocols
            • Digital signatures
            • Certificates and certification authorities
            • Internet Security
            • Security Protocols (SSL, SET)