Course Description

The course has been designed as an introduction to e-business and related concepts. In the first half of the course, social and business aspects of e-business will be discussed and e-marketing, e-commerce and e-operations concepts will be explained. Electronic payment systems will be described and legal and ethical issues in the context of e-Business will be discussed. The second half of the course will deal with the technical side of e-business applications such as web development technologies, interoperability, standards and Internet related security issues. HTML, XML and Electronic Data Interchange (EDI) technologies will be presented

Course Outline

  1. Introduction to e-Business
    • History of Internet and Web
    • Components of e-Business
    • Benefits of e-Business
  2. Introduction to e-Marketing
    • Comparison of e-Marketing with traditional marketing
    • Web as a marketing tool
    • Promoting and e-Commerce site
    • Marketing tools on web
    • Intelligent agents
  3. Introduction to e-Commerce
    • Comparison of e-Commerce with traditional commerce
    • Role of e-Commerce in the value-chain process
    • e-Commerce Business Models
    • Categories of e-Commerce
    • Advantages and disadvantages of e-Commerce
  4. Electronic Payment Systems (EPS)
    • Evaluation of EPSs
    • Comparison of EPS with traditional payment systems
    • Electronics Funds Transfer
    • Payment Cards
    • Electronic cash, electronic checks and electronic wallets
    • Tools and Technologies for secure EPS
    5. Legal and Ethical Issues in e-Business
    • Online privacy
    • Defamation, obscenity, spam problems
    • Concepts of copyright, patent, trademark
    • Online auctions
    • Legal issues on e-Commerce
    • Legal issues on Internet
    • Cyber-crime
  5. Introduction to e-Business Technology
    • Overview e-Business technology
    • Virtual collaboration
  6. Web Development- HTML
    • Introduction to HTML
    • HTML document structure
    • Elements and tags
  7. Web Development- XML
    • Introduction to XML
    • XML document structure
    • Creating XML documents
  8. Interoperability & Standards
    • Introduction to Electronic Data Interchange (EDI)
    • Issues surrounding EDI
    • Internet and EDI
    • Tools to implement EDI
    • Integrating an organization into an EDI system
    • Integrating new e-Business applications into existing systems
  9. Security Issues
    • Introduction to Cryptography
    • Public/private keys, key agreement protocols
    • Digital signatures
    • Certificates and certification authorities
    • Internet Security
    • Security Protocols (SSL, SET)

Course Conduct

Online course content is given as 10 chapters. The students are expected to propose a project involving design and implementation of a web site selling products/services online.

References

  • H. Bidgoli, “Electronic Commerce: Principles and Practice”, Academic Press, New York, 2002, ISBN: 0-12-095977-1
  • H. M. Deitel, P. J. Deitel and K.Steinbuhler, “e-Business and e-Commerce for Managers”, Prentice-Hall, New Jersey, 2001, ISBN: 0-13-032364-0
  • R.C. Elsenpeter, and T.J. Velte, “E-Business: A Beginner’s Guide”, Osborne, McGraw-Hill, ISBN: 0-07-212744-9
  • D.Amor, “Electronic Business Revolution”, Prentice Hall, NJ, 2000, ISBN:013085123X

Grading

Component Percentage

100%
Participation 15%
Project proposal 10%
Project design 20%
Project and final report 30%
Final Examination 25%
Last modified: Monday, 12 September 2011, 6:42 PM